Shopee Malaysia Launches ShopeeVIP: Monthly Subscription Plan for RM6.99 with Exclusive Vouchers and Perks

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Shopee Malaysia Launches ShopeeVIP: Monthly Subscription Plan for RM6.99 with Exclusive Vouchers and Perks

Shopee Malaysia has quietly rolled out a new monthly subscription service called ShopeeVIP, offering users additional benefits and exclusive vouchers. The new plan is available at RM6.99 per month, with the first month offered free as a trial for new subscribers.

What ShopeeVIP Members Get

According to Shopee’s announcement page, ShopeeVIP members enjoy a range of perks that go beyond regular discounts and vouchers. These include:

  • Exclusive Shopee shopping vouchers

  • ShopeeFood discount coupons for food delivery orders

  • SPayLater discounts for deferred payment services

  • Priority customer support for faster issue resolution

In addition, members can also access daily 20% cashback vouchers (with no minimum spend) and unlimited free shipping vouchers, though these come with maximum cashback limits and terms and conditions similar to Shopee’s existing promotions.

Free Shipping and Daily Cashback Deals

ShopeeVIP also extends free shipping benefits to eligible orders fulfilled through Shopee’s delivery partners. This could help frequent buyers save significantly on small or multiple orders — one of the main incentives behind the subscription plan.

Why Shopee Launched ShopeeVIP

Industry observers believe that Shopee is aiming to boost customer loyalty and generate recurring revenue from frequent shoppers. The move mirrors strategies by global e-commerce giants, such as Amazon Prime in the U.S., which provide extra perks to paying subscribers.

However, some users have voiced concerns that Shopee may reduce general discounts and vouchers for non-subscribers in the future, shifting most rewards to those enrolled in ShopeeVIP.

A First in Malaysia’s E-Commerce Scene

While Grab Unlimited and FoodPanda Pro already offer subscription-based benefits for ride-hailing and food delivery, ShopeeVIP marks the first major paid membership program by a dedicated e-commerce platform in Malaysia.

This signals Shopee’s move toward a “loyalty-first” business model, prioritizing long-term retention and engagement among its most active customers.

How to Subscribe

Users interested in joining can visit the ShopeeVIP page within the Shopee app or website for details on the plan, its benefits, and subscription terms.

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