Meta officially unveiled the Meta Glasses on June 23 — its first smart glasses sold under its own name rather than Ray-Ban or Oakley.
Priced from $299, the new lineup undercuts the existing Ray-Ban Meta Gen 2 by at least $80, making it the most affordable entry point yet into Meta’s AI glasses ecosystem.
Three frame styles make up the launch lineup: the Meta Adventurer (a rectangular Wayfarer-like shape in standard and large sizes), the Meta Fury (a thicker, bolder build), and the Meta Starfire by Kylie — a slim oval design created in collaboration with Kylie Jenner, priced at $399.
The Starfire includes a small gemstone near the camera, a metal nose bridge designed to resist makeup residue, and the option to set an AI-generated version of Jenner’s voice as the assistant. Across all three models, Meta is offering 26 configurations spanning various colors and lens types, including prescription, polarized, and photochromic options.
On the hardware side, specs are largely on par with the Ray-Ban Meta Gen 2 — a 12MP camera, 3K video recording, open-ear stereo speakers, and a multi-mic array with wind noise reduction. A three-way adjustable nose pad is a new addition aimed at improving fit comfort. The included charging case adds up to 40 hours of extra battery life, with a separate Charging Stand available for purchase.
The bigger story is on the software front. Meta Glasses are the first in the lineup to ship with Meta AI powered by Muse Spark, the debut model from Meta’s Superintelligence Labs. The upgrade brings enhanced multimodal capabilities, and live translation now supports 20 languages — up from 6 — adding Mandarin, Japanese, Korean, Arabic, and Hindi. A new Dynamic Photo feature automatically captures a burst of shots and picks the best one, while pedestrian turn-by-turn navigation is also rolling out to the camera-equipped glasses lineup.
Meta CTO Andrew Bosworth also hinted at a future camera-free, audio-only version of the glasses for users who prefer a more privacy-conscious wearable experience.
Despite being manufactured in partnership with EssilorLuxottica — the parent company of Ray-Ban and Oakley — the new lineup carries no legacy eyewear branding, a signal that Meta is now confident enough to let its own name drive sales.
The move comes as competition heats up, with Google, Samsung, and reportedly Apple all working on their own smart glasses. Meta and EssilorLuxottica currently hold an estimated 80% share of the global AI glasses market.
Meta Glasses are available now in the US and select international markets. No official Malaysia launch date has been announced.
For more info, visit Meta
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