realme Surpasses 300 Million Global Users Ahead of 7th Anniversary

Recently, realme has announced that it has surpassed 300 million global users, a milestone verified by market research firm Counterpoint. This achievement follows the brand reaching 100 million users in 2021 and 200 million in 2023, reflecting its continued growth in the global smartphone market.

Focus on Youth and Accessible Technology

Since its establishment in 2018, realme has positioned itself as a brand focused on younger consumers, aiming to deliver accessible and innovative technology across different price segments. The company offers a broad range of smartphones, including the flagship GT Series, the mid-range Number Series, and the entry-level C Series—each designed to balance performance, design, and affordability.

Strategic Partnerships and Cultural Relevance

Beyond hardware, realme has expanded its brand identity through collaborations with globally recognised intellectual properties. These include partnerships with Lonely Planet, anime franchises such as Dragon Ball and Naruto, the esports title FreeFire, and the Aston Martin F1 Aramco Racing Team. These initiatives allow realme to engage with lifestyle, entertainment, and pop culture sectors beyond technology.

Community Engagement and Annual Celebrations

realme also supports a global fan base of over 15 million users, regularly engaging its community through events and campaigns. Each year on August 28, the brand marks its anniversary with the “828 Global Fan Festival.” For 2025, realme Malaysia plans to celebrate the occasion with a series of offline activities and promotional events.

For more information, please visit realme official website.