HONOR says it was China’s best-selling Android smartphone brand in October 2026, citing third-party market figures showing 2.573 million units sold and a 12.04% market share. The update was shared by HONOR Malaysia on 13 November.
The result covers one month in China and the Android-brand ranking. It is not a claim to global leadership, full-year leadership or first place across China’s entire smartphone market.
Magic9 series passes 500,000 sales
Separately, HONOR says cumulative Magic9 series sales have exceeded 500,000 units. The company identifies the new flagship family as an important contributor to its market performance, highlighting imaging as a key draw.
The two totals measure different things: October’s 2.573 million figure covers HONOR phones across the brand, while the 500,000 milestone covers the Magic9 family cumulatively. Neither should be presented as sales of the Magic9 Pro Max alone.
ARRI imaging is central to the flagship pitch
HONOR is emphasising its cinematic imaging collaboration with ARRI on the Magic9 Pro Max. The company describes an end-to-end cinematic workflow co-engineered with the film imaging specialist, bringing more of that creative process into a smartphone.
For buyers, sales momentum helps explain a brand’s market position, but does not establish which phone delivers the best camera results or overall experience. Those questions still require product testing and comparison.
Malaysia launch set for 24 November
The next local milestone is the Magic9 Pro Max’s Malaysian launch on 24 November, with a livestream scheduled for 3pm. This China sales announcement does not provide Malaysian pricing, an on-sale date or purchase bundles.
Malaysian shoppers should therefore wait for the local launch terms before drawing price or value comparisons with China-market offers.
How to read the figures
HONOR’s media alert does not identify the third-party research firm or publish the full methodology. The numbers are presented here as company-distributed market data, not an independent audit by MyMobileTrend. Monthly sales figures also should not be directly compared with quarterly shipment rankings.
Source: HONOR Malaysia media alert, 13 November 2026. The 2.573 million sales figure is also reported by Science and Technology Daily.
